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Xiaomi

UAE

Challenge

The challenge was centred around creating more engagement and hype for their products and exponentially improving community management and customer service on their social media platforms in the UAE. Their content lacked a “lifestyle” element and interaction with the audience.

Our Solution

The solution was to implement a content strategy that included more “lifestyle” and “relatable” content in order to be more in line with our audience. We started using different, trending formats for content creation such as Lives, IGTV and Reels. Community management is actively replying to enquiries, requests, issues and complaints in both DMs and comments across the 3 main platforms: Instagram, Twitter and Facebook.

We provided content creation, copywriting, post promotion and community management to this client, along with live coverage for their Middle East launch event for their latest flagship models: Xiaomi 11T Series.

3K

organic followers growth in 3 months

150+

posts across 3 platforms in 3 months

2

product launch events and coverage

Fairmont

Ajman

Challenge

The challenge was to increase engagement and give back lustre to their image on social media. The key was to reposition the hotels as a luxurious staycation destination, rather than just another hotel.

Our Solution

The solution was to use a combination of different content pillars: UGC combined with our own photoshoots, Reels along with statics, a mix of lifestyle, F&B and luxury content.

We provided a strategy for both the outlets, along content creation (both onsite and UGC collection), community management and copywriting.

+5k

organic fan growth

53%

increase in UGC content

Xiaomi

UAE

Challenge

The challenge was centred around creating more engagement and hype for their products and exponentially improving community management and customer service on their social media platforms in the UAE. Their content lacked a “lifestyle” element and interaction with the audience.

Our Solution

The solution was to implement a content strategy that included more “lifestyle” and “relatable” content in order to be more in line with our audience. We started using different, trending formats for content creation such as Lives, IGTV and Reels. Community management is actively replying to enquiries, requests, issues and complaints in both DMs and comments across the 3 main platforms: Instagram, Twitter and Facebook.

We provided content creation, copywriting, post promotion and community management to this client, along with live coverage for their Middle East launch event for their latest flagship models: Xiaomi 11T Series.

3K

organic followers growth in 3 months

150+

posts across 3 platforms in 3 months

2

product launch events and coverage

Fairmont

Ajman

Challenge

The challenge was to increase engagement and give back lustre to their image on social media. The key was to reposition the hotels as a luxurious staycation destination, rather than just another hotel.

Our Solution

The solution was to use a combination of different content pillars: UGC combined with our own photoshoots, Reels along with statics, a mix of lifestyle, F&B and luxury content.

We provided a strategy for both the outlets, along content creation (both onsite and UGC collection), community management and copywriting.

+5k

organic fan growth

53%

increase in UGC content

Xiaomi

UAE

Challenge

The challenge was centred around creating more engagement and hype for their products and exponentially improving community management and customer service on their social media platforms in the UAE. Their content lacked a “lifestyle” element and interaction with the audience.

Our Solution

The solution was to implement a content strategy that included more “lifestyle” and “relatable” content in order to be more in line with our audience. We started using different, trending formats for content creation such as Lives, IGTV and Reels. Community management is actively replying to enquiries, requests, issues and complaints in both DMs and comments across the 3 main platforms: Instagram, Twitter and Facebook.

We provided content creation, copywriting, post promotion and community management to this client, along with live coverage for their Middle East launch event for their latest flagship models: Xiaomi 11T Series.

3K

organic followers growth in 3 months

150+

posts across 3 platforms in 3 months

2

product launch events and coverage

Fairmont

Ajman

Challenge

The challenge was to increase engagement and give back lustre to their image on social media. The key was to reposition the hotels as a luxurious staycation destination, rather than just another hotel.

Our Solution

The solution was to use a combination of different content pillars: UGC combined with our own photoshoots, Reels along with statics, a mix of lifestyle, F&B and luxury content.

We provided a strategy for both the outlets, along content creation (both onsite and UGC collection), community management and copywriting.

+5k

organic fan growth

53%

increase in UGC content

Xiaomi

UAE

Challenge

The challenge was centred around creating more engagement and hype for their products and exponentially improving community management and customer service on their social media platforms in the UAE. Their content lacked a “lifestyle” element and interaction with the audience.

Our Solution

The solution was to implement a content strategy that included more “lifestyle” and “relatable” content in order to be more in line with our audience. We started using different, trending formats for content creation such as Lives, IGTV and Reels. Community management is actively replying to enquiries, requests, issues and complaints in both DMs and comments across the 3 main platforms: Instagram, Twitter and Facebook.

We provided content creation, copywriting, post promotion and community management to this client, along with live coverage for their Middle East launch event for their latest flagship models: Xiaomi 11T Series.

3K

organic followers growth in 3 months

150+

posts across 3 platforms in 3 months

2

product launch events and coverage

Fairmont

Ajman

Challenge

The challenge was to increase engagement and give back lustre to their image on social media. The key was to reposition the hotels as a luxurious staycation destination, rather than just another hotel.

Our Solution

The solution was to use a combination of different content pillars: UGC combined with our own photoshoots, Reels along with statics, a mix of lifestyle, F&B and luxury content.

We provided a strategy for both the outlets, along content creation (both onsite and UGC collection), community management and copywriting.

+5k

organic fan growth

53%

increase in UGC content

Xiaomi

UAE

Challenge

The challenge was centred around creating more engagement and hype for their products and exponentially improving community management and customer service on their social media platforms in the UAE. Their content lacked a “lifestyle” element and interaction with the audience.

Our Solution

The solution was to implement a content strategy that included more “lifestyle” and “relatable” content in order to be more in line with our audience. We started using different, trending formats for content creation such as Lives, IGTV and Reels. Community management is actively replying to enquiries, requests, issues and complaints in both DMs and comments across the 3 main platforms: Instagram, Twitter and Facebook.

We provided content creation, copywriting, post promotion and community management to this client, along with live coverage for their Middle East launch event for their latest flagship models: Xiaomi 11T Series.

3K

organic followers growth in 3 months

150+

posts across 3 platforms in 3 months

2

product launch events and coverage

Fairmont

Ajman

Challenge

The challenge was to increase engagement and give back lustre to their image on social media. The key was to reposition the hotels as a luxurious staycation destination, rather than just another hotel.

Our Solution

The solution was to use a combination of different content pillars: UGC combined with our own photoshoots, Reels along with statics, a mix of lifestyle, F&B and luxury content.

We provided a strategy for both the outlets, along content creation (both onsite and UGC collection), community management and copywriting.

+5k

organic fan growth

53%

increase in UGC content

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