Project Description

IG Group launched IG Prime, offering to serve the needs of institutional clients in the prime brokerage market.

Our Approach

Boopin supported IG from content creation, and also media relations, secured top tier 1 media in the region including Arabian Business, Khaleej times etc.

Our Solution

For Madrasa, we needed to look at it from a 360 perspective. We started by building their website and marketing plan which reflects their overall objective to provide quality education in line with the UAE’s vision.

We also created a comprehensivegeneration deployed on digital & social channels and using our exclusive partnership with Oracle BlueKai.

Challenge

Achieve donations worth of 100 Million Meals in 22 days during Ramadan, the busiest time of the year for advertisers.

Our Solution

• Cross-channel targeting
• Audience analysis across Ad Tech tools to choose suitable media and content to reach out to relevant audiences
• Engaging with relevant influencers to amplify the reach and impact of the campaign

Challenge

Sell 2,000 cars in the UAE through online leads exclusively.

Our Solution

• Lookalike audience modelling
• Rich media creative approach
• Granular audience targeting
• Personalized and dynamic retargeting
• Integrated cross-channel, cross device strategy

Challenge

Outgrow BBC Arabia and RT Arabic website traffic and engagement

Our Solution

• We integrated the website with Oracle BlueKai to segment audience based on programs visited.
• We extracted ‘User Explorer’ reports to identify audience online signals per program.
• We used these signals to map out suitable platforms to reach and engage with the right audience, at the right time.

Challenge

Increase social & digital engagement amidst travel restrictions due to the pandemic.

Our Solution

• We created a strategic approach using social media content and marketing to communicate #SafeInAbuDhabi.
• We then built lookalike audiences and used our percision-targeting tools to optimize reach.

Challenge

• Driving registrations to WILS (World Immunization and Logistics Summit) to launch the Hope Consortium targeting super-niche audiences in less than 2 weeks.
• Target to achieve: 600 registrations.

Our Solution

• Drive registrations from relevant industries and profiles.
• Created multiple audiences utilizing our DMP to ensure we reach the target audience.
• Optimized our campaign based on conversion and event registration.

Challenge

Generate submissions for the ZSP awards and increase awareness among niche audiences like SMEs, KOLs and Government Officials who have implemented sustainable energy solutions, mapping a wide geography of 55 Countries across 5 continents.

Our Solution

• Audience analysis based on each category & persona using IBM Watson
• Created audience pool based on the analysis using Oracle Bluekai
• Mapped and targeted audiences with a personalized message to convert
• Email automation setup to keep audiences engaged
• Adapt and create localized content in 4 different languages

Challenge

Spread the word to key media outlets in the UAE about the official launch in less than 48 hours.

Our Solution

Connected with our media partners and created a strategic PR plan, launched just in time for the big event.

Top tier 1 media coverage from

Al Bayan, Asharq Al Awsat, Gulf news, T3 ME, Tech radar ME, Hia, Sayidaty, Layalina, Esquire ME and many more.